LASTSHOTMEDIAGROUP
Where Creativity Becomes Capital.
Last Shot Media Group Holdings LLC is the independent parent company for our talent, production and owned-media properties. Our team also provides direct PR, talent booking, media production, communications strategy, licensing and merchandise services. We don't just tell your story — we build your legacy.
LSMG
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REPRESENTATION / MEDIA / CULTURE / CAPITAL
01 / THE COMPANY
Last Shot Media Group is an independent, Black-owned creative holding company founded in 2020 by Morehouse men Zachary Heneden and Julien Serrano-O’Neil.
LSMG connects talent, public relations, production, editorial publishing and brand partnerships through one creative ecosystem.
Our current legal entity was formed separately from that founding history. The parent company remains the center of the system, while each property keeps its own identity, audience and destination.
07 / AUDIENCE & REACH
THE ECOSYSTEM
HAS REACH.
Figures provided by LSMG analytics, updated October 2026. Cumulative ecosystem totals across platforms; not unique audience counts or guaranteed campaign results.
View Audience & Partnership Details ↗02 / REPRESENTATION
TALENT
IS THE CENTER.
01MODELSView roster ↗
02ACTORSRepresentation ↗
03SPORTSRepresentation ↗
04MUSICRepresentation ↗
05MEDIACreators + personalities ↗
06PUBLIC FIGURESPublic-facing representation ↗
LEDGERA MODELS ARE PRESENTED SEPARATELY FROM LSMG REPRESENTATION.Explore LEDGERA Models ↗
03 / HOW WE WORK
CONNECTED
BY DESIGN.
01Talent
Talent is the starting point: representation, relationships, opportunity sourcing and career infrastructure.
↗02NarrativePR and communications turn creative work into positioning, press and a public-facing story.
↗03ProductionStudios turn ideas into film, photography, podcasts, documentaries and branded work.
↗04Owned MediaLEDGERA and LSMG media properties publish, document and extend the work.
↗05PartnershipsCommercial partners, licensing and activations connect the creative ecosystem to capital.
↗04 / SELECTED WORK
IN THE ROOM.
ON THE RECORD.
Selected documented interviews and publications. Editorial coverage does not imply a client, sponsorship or representation relationship.
Film & Festivals / Published interviewMohamed Taher / 32B
Filmmaker interview and film coverage · LEDGERA
Explore Published Work ↗
Fashion / Published specialRunway 7 / NYFW
37-page special edition · LEDGERA
Explore Published Work ↗
Wrestling / Published featureM By Elegance
TNA Wrestling interview and Issue 05 cover · LEDGERA
Explore Published Work ↗05 / OUR SERVICES
THE WORK
WE DO.
01PR & Communications
See All Services ↗Media campaigns, messaging, editorial outreach and reputation strategy.
02Talent Booking & ManagementAppearances, representation, career strategy and partnerships.
03Photography & ProductionEditorial shoots, events, video, documentary and branded content.
04Partnerships & LicensingCommercial collaboration, sponsorships, activation and intellectual property.
06 / LSMG ECOSYSTEM
ONE PARENT.
FIVE PATHWAYS.
Last Shot Media Group Holdings is the parent company. Each property keeps its distinct identity while contributing to our connected creative ecosystem.
MEDIA HUBThe LSMG Culture Hub
The latest LSMG episodes, editions, Case Files, festival coverage and cultural stories.
Explore the Culture Hub ↗COMMERCIAL PARTNERSHIPSBrand ActivationsCustom campaigns, sponsorships, advertising, cultural experiences and coordinated placements.
Build a Brand Partnership ↗AN ORIGINAL LSMG SHOWThe Last Shot PodcastLong-form conversations, full episodes, video and clips with artists, filmmakers and talent.
Watch & Listen ↗AN LSMG PUBLICATIONLEDGERAThe Record of Culture. Editorial issues, interviews, fashion and creative storytelling.
Read LEDGERA ↗PRODUCTION DIVISIONLSMG StudiosOriginal projects, film, photography, video, documentary and podcast production.
Explore Studios ↗08 / PRODUCTION
LSMG
STUDIOS
Original scripted content, podcasts, documentaries, editorial production and brand storytelling.
Enter Studios ↗09 / OWNED MEDIA
LEDGERA
Independent editorial publishing, culture features, interviews, covers and the magazine's own model community.
Visit LEDGERA ↗10 / CONTACT
MAKE THE
NEXT MOVE.
Representation. Press. Partnerships. Booking. Production. Licensing. Communications.